Ticket Sales Tip and the Stars making them happen: Week#16
(Food Concessions perceived value sells tickets and premium)
Major League Star- Don Rovak SVP TS (Atlanta United FC and Falcons)
With a history that in 2019 reduced the price of a hot dog from $2.00 to $1.50, fans know that whatever the price is, it’s value. They’ve responded by leading MLS soccer in attendance every year they’ve been in the league.
Major League Event Stars- RBC Canadian Open (Lauren Applebaum CEO, Lisa Ferkul CCO and Jason Diplock Managing Director of Sales.
All inclusive concessions in the hospitality tents not only brought to life the atmosphere, the sightline became less important and the regulations around customer spend was eliminated as a lingering concern for the host.
Minor League Stars- Linda McNabb SVP TS AAA Jacksonville Jumbo Shrimp
With special beer value on Thirsty Thursdays, the Shrimps door crash attendance on Thursday making every weekend homestand 3 premium dates plus Sunday.