Ticket Sales Tip of the Week #22
(Midweek matinee is premium)
Has prime time for sports had a time shift coming out of COVID? The fact that golf courses have never been as busy is a sign. Another sign is that the biggest Toronto Blue Jays crowd this season wasn’t Opening Day or a long weekend Red Sox date but rather a Thursday 3pm matinee.
Talking with two financial executive this weekend, was interesting? The Mutual fund host highlighted how the 3pm game gets the “working from home clients or associate” back downtown for the day (win) and still home for dinner/family commitments. The out of town dealer (client) shared that the midweek matinee protects his weekends and significantly reduces his traffic. He’d stopped going to games after leaving direct from a 7pm start time game and getting home after 2am.
Take away: Be sure to add corporates to your Seniors, schools and camps target sheet for your matinee dates.