Ticket Sales Tip of the Week and the Star Behind them Week #23
(Utilize your less desired inventory to support your purpose)
National Bank Open sponsored by Rogers ATP 1000 series August 5th-13th
Rob Swann (CRO), Gavin Ziv (Chief Tournament Officer)Jason Maglantay (Sr Reg Dir of Stadium Sales) and Vicky Robinson (Sr Dir of Ticketing- retired)
Tennis Canada purpose- growing the game of tennis in Canada. To quote Karl Hale this morning (tournament director) affordability is crucial.
Action: This weekends qualifying rounds (starts tomorrow) which were typically attended by family and friends only, is now sponsored by a toll road, free of charge and full of family friends activities and contests. The players are performing to big audiences, kids are being introduced to tennis and Tennis Canada is collecting data on future players and fans.
Minor League Star of the Week- Tulsa Drillers
Mike Melega (GM) and Jennifer Carthel (Sr Director of Sales)
Purpose- Make the Drillers accessible and affordable to the Tulsa community.
Action- Thru sponsors and philanthropy, the Wednesday matinee game which targets schools, camps and daycares is made affordable to all. Depending on a student economic status, the ticket, meal, transports or all of the above is sponsored.