Ticket Sales Tip of the Week and the Stars behind them week #24
(Adding Value to Premium)
Being onsite last week for a MLB, Milb, Horse race and ATP tennis event, my eyes were opened. The areas to improve are reserved for my hosts, today I’ll feature the Value to Premium. Saturday I’ll send out value to value.
Value to Premium-
Toronto Blue Jays-Ticketmaster Lounge. Thanks to hosts Greg Underhill and Kirstie, premium all inclusive F&B minus alcohol was a feature. In addition, ticket check at the elevator and upon entering highlighted exclusive.
National Bank Open- Full premium seat holders. The best sightlines, Valet P run by the gold standard 5 Star Parking Solution (Anthony Ahmad), preferred Grandstand covered seating and a private lounge inside the VIP Lounge. Congrats to Rob Swann and his team for raising this standard.
Syracuse Mets- Homeplate Table and Swivel Seating in the ballparks premium sightlines with a table and in seat service. Thanks to Jeff Deline we experienced both. For premium groups, the S Mets have the Metro Club with AC and outside seating, accommodation for 65 to 210, and flexible catering options based on size and budget. Host shared it’s always booked.
Saratoga Springs Race Track- Clubhouse seating and tables is near the finish line with a required dress code that highlights importance. Thanks to host David Anderson, we visited the Fasig-Tipton stables where the future track winners are showcased for international buyers prior to the onsite auctions.