Ticket Sales Tip of the Week and the Stars behind them #25
(Adding Value to Value)
Visiting the Blue Jays, Syracuse Mets, the Whitney Race at Saratoga and the ATP’s National Bank Open, how you engage your customer with value, builds trust with your Fan that can lead to increased capacity and repeat visits.
Toronto Blue Jays- John Santana, Matt O’Brien and Anuk Karunaratne
Stage 1 of the Next Level has been a Home Run which I hope everybody in a sports front office with unsold inventory has taken notes on. In one season they’ve turned an empty dead seating zone into the first area of the park to fill up nightly. Pertaining to value: $20.00 GA ticket to upgraded outfield sightline with numerous value menu concessions outlets serving this audience.
Saratoga Race Track-
The $20.00 admin ticket allows fans on a first come basis to stand against the rail, use the picnic table in the garden areas (surrounded by broadcast feeds of the races) and bring coolers with anything (legal) in them.
ATP National Bank Open- Gavin Ziv, Rob Swann and Jason Maglantay
Free entrance to the Qualifying rounds, free Subway rides from event, water stations throughout the facility, a giant size $6 pizza slice and discounted tennis equipment specials with the onsite retailers. In addition, on the Grandstand and Court 1, the cheapest stadium ticket can sit in row 1.