Ticket Sales Tip and the Stars behind it. Week #29
As a continuation from Saturday’s post in reference to the 4 pillars that make up great Season Memberships, this week we recognize the stars.
Flexibility-
Major League Star- Michael Forde Chief of Sales Orlando Magic
Minor League Star- Dan Rajkowkski COO Charlotte Knights
Action- Magic Season tickets can be transferred for merchandise and F&B credits. Knights Season ticket can be exchanged for groups, premium all inclusive and suite rentals.
Perceived Value-
Major League Star- Jim Bathey- VP of Ticket Sales Milwaukee Brewers
Minor League Star- Tim Volk- AGM Tennessee Smokies
Action- Brewers have 25 dates with 25% off concession for Season Members. Smokies- Season rate is 47% off ticket price, tickets exchange before or after date, $25 cash card per season ticket.
Priceless Experience-
Major League Star- Curt Waugh- SVP TS San Diego Padres
Minor League Star- Justin Fahsbender VP of TS Bakersfield Condors
Action- The Padres: 2 hours early entry for Members, a members only lounge and they often run pregame members only Happy Hours.
The Condors include a Parking Pass with 4 seats, Guaranteed Giveaways for members and rewards a special Member game experience every night.
Surprise and Delight-
Major League Star- Sean Reams VP of TS Colorado Avalanche
Minor League Star- Breanne Matthews- SVP of Business Belleville Senators
Action- The Avs and Nuggets randomly upgrade members are almost every home game. The B Sens have a surprise Members Giveaway every game