Ticket Sales Tip of the Week and Stars behind them- Week #39
(Ticket sold doesn’t mean the ticket gets used)
Read this statement twice, “everybody loses when a ticket goes unused”.
Atmosphere, F&B per caps and renewals are all impacted when a paid seat doesn’t get scanned into the venue.
Major League Star- Zee Brown VP of Ticket Sales of the Houston Rockets
(Ironman Rewards Program)
Under the guidance of Gretchen Sheirr and Zee Brown, the Rocket rewards meaningful prizes and recognition with a year end Centre court gifting celebration to Season members who’s attendance is immaculate.
Minor League Stars- Gavin Riches- Asst GM and Sean Linfield- VP of Ticket Sales of the Colorado Eagles. (Never waste a ticket program)
The Eagles staff a program that connect charities and Members contact lists (clients and friends) to ensure the members tickets (already sold) are getting used every game.
The impact: The Houston Rockets easily the worst NBA team over the 3 years have continues to be in the top half of attendance while the Eagles remain the only team in the AHL that sells out every night.
To learn more selling tickets ideas, email me chriskelly@withinscope.ca.