Ticket Sales (TS) Tip of the Week #44 & the Stars behind them.
(3 legged Stool for TS- Capacity, Yield and Customer Value)
Capacity and Yield success is connected to creating customer value.
Capacity Stars:
Major League Star- Tampa Bay Lightening. From the top: Owner: Jeff Vinik, CEO Steve Griggs and SVP of TS Travis Pelleymounter earn 98%+ renewal rates by ensuring the member rate (reg./playoffs) is below the secondary.
Minor League Star- Colorado Eagles: Gavin Riches Asst GM. The Eagles have a service teams that connects to STH’s networks and charities to ensure the turnstile gate # matches the sold out venue every night.
Yield Stars:
Major League Star- New York Knicks and Rangers- COO David Hopkinson. Playing in the world busiest venue, neither team gets an abundance of prime time slots. That said, with aggressive variable and dynamic pricing every game, MSG ensures capacity and retains max seats revenue.
Minor League Star- Las Vegas Aviators VP of TS Erik Eisenberg. Minor Leagues sports in a major league town hasn’t always worked. (See Toronto) That said, the Aviators deliver major league TS premium service to remain a top 5 minor league sports revenue leader.
To learn more, chriskelly@withinscope.ca or 416-770-0917