Ticket Sales Tip of the Week #54
Strategies to Secure Memberships, Groups, and Pre-Sales for Games.
In today’s ticket market, teams face a challenge: they don’t always control the best prices due to the influence of the secondary market. Often, last-minute buyers score the best deals, making traditional sales pitches like “20% off” or “early bird pricing” less effective without a price protection.
The Solution: Encourage early commitments by offering unique experiences, benefits, and merchandise would help justify an occasional slightly higher prices on game days.
Notable examples:
MLS – Orlando City SC Christopher Spano, former VP of TS.
Pregame happy hours for members and group leaders at every game.
NFL – Atlanta Falcons Don Rovak, SVP of TS.
Implementing a spring window for members to repurchase unused tickets and offering tickets to an away Falcons game annually.
For further insights into these strategies and more, contact us at info@withinscope.ca or 416-770-0917.