Ticket Sales Tip of the Week #55 and the Stars Behind Them
(Schedule Events During the Holidays)
It’s simple but effective: the day of the week is the biggest driver for ticket demand, and the added flexibility of a holiday supercharges this effect.
Major League Stars: Maximizing Midweek Games During the Christmas Holidays
Dionna Widder CRO and A.J. Tomeny Sr Director of TS at the Predators: Biggest gate of the year was on Wednesday, December 27th, against Carolina.
Frank Batres-Landaeta EVP of Revenue at the Buffalo Sabres: Achieved a sellout the same night against Boston, drawing 4,200 more fans than a November game against the Bruins.
Joshua Nanavaty VP Tickets Sales at the Sharks: Scored his only midweek sellout of the season on December 28th.
Minor League Stars: Making Memorial Day as Big as the Fourth of July
Mike Melega, GM of the Tulsa Drillers: By moving a Tuesday, May 28th game against Northwest Arkansas to the holiday Monday, May 27th, he boosted the typical Tuesday attendance by 70%.
To learn more or share an idea, contact chriskelly@withinscope.ca.