Ticket Sales Tip of the Week- Week #63
(Make sure your Season Ticket Holders are winning)
How important are Season Ticket members?
1) They fill up your venue, create scarcity to help sell your remaining inventory and they commit in advance for the entire season.
2) Without them, expansion teams aren’t granted and existing teams are relocated or dissolved.
To retain Season Ticket Holders, make sure they can recoup at least
90% of their (STH) cost for games they don’t attend. Failing to do this
(with the 2024 secondary ticket availability and price awareness) and anticipating retention, is like expecting a Snowman to grow in the sauna.
Major League Star- Don Rovak SVP Atlanta Falcons
No better example of having confidence in your membership pricing then the Falcons who offer to buy back any games (before the season) Members don’t want at the membership rate. If as a team you have this same confidence, your pricing is fair.
Minor League Star- Dan Mason GM Rochester Red Wings
In addition to an over 50% price break for members vs the box office rate, used tickets can be redeemed for every Wednesday game ensuring bottom feeder pricing doesn’t flood the market with tickets about to expire.
To learn more of if you have any questions, info@withinscope.ca or 416-770-0917