Ticket Sales Tip of the Week #74
(It’s time to make being a Season Ticket holder (STH) great again)
The feature of buying ST’s to ensure you wouldn’t miss the game and had commemorative ticket stock are no longer. Verified seats on the secondary and digital tickets erased both features.
The other new reality. The ease to list tickets on secondary market has allowed everyone to be a seller which often causes ticket supply to exceed demand. Left unchecked, this can cause game day prices to fall below the STH rate which negatively impacts the STH’s ability to attract partners and clubs to retain full season ticket commitments.
Solution: Team committed to ensure the STH’s experience overshadows the secondary market price per game which they can’t control.
Surprise and Delight STH’s (including their STH partners), ticket exchange, STH events (player and not player), early entry, random upgrades and invites, playoff reward ticket rates, lounge/parking access, concession & retail $.
Reality, too many examples (in and outside of sports) to name my typical Major and Minor Leagues Stars of the week. Should you wish to learn more: chriskelly@withinscope.ca or 416-770-0917