Ticket Sales Tip of the Week – #76
Priority One should be about retaining Season Ticket holders (STH).
Your #1 competitor to STH sales isn’t the team across the street, a hit musical or a big music tour, it’s the verified secondary ticket market.
Fortunately, as the hosts you have 12 plus exclusive levers you can play (the secondary can’t match) to ensure being a STH is still valuable recognizing that teams can’t guarantee the best location and price.
Major League Star- Michael Forde Chief of Sales Orlando Magic
STH’s can ticket exchange or exchange the ticket spend for Magic dollars to apply to retail or concessions.
Minor League Star- Samantha Davis VP of Ticket Sales Chicago Wolves
STH jersey, name plate on seats, Ticket Exchange, Discount Retail and concessions, Preferred Parking, STH Party with players and Guaranteed Giveaways are all part of having Wolves STH’s.
Corporate Sponsor Star- Laura Curtis Ferrera, CM, Christine Feren – Sabourin, Nelson Lanza and James Savage Scotia partner to MLSE
After the team above inherited the biggest sponsorship commitment in North American sports, inside the venue Scotia customers are treated to free popcorn and a coat check with future Surprise and Delights on tap.
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