Ticket Sales Tip of the Week #91
(Benefits not location and price to secure membership commitments)
I highlighted yesterday that teams have lost control due to the volatility of the verified secondary market to retain/sell memberships based on price, location or FOMA (fear of missing out). Fortunately, the brilliant teams & leaders highlighted grow membership revenue thru benefits.
Major League Stars- (Favorite feature from each team)
Michael Forde/Orlando Magic- Ticket exchange for concession credits.
Don Rovak/ past Atlanta Falcons- Buyback window to buyback any game at membership price plus a free away Falcons game.
Dionna Widder Nashville Predators- Super Value discount for members playoff tickets.
Minor League Stars-
Marc Lira AHL- Toronto Marlies- 1st two rounds of playoffs free for members
Joe Bialek AA- Reading Phillies- Membership lockers in the venue with names on seats
Anthony Sprague AAA Buffalo Bisons- 65% off plus concession credit, monthly concession coupons and Early entry to ensure all giveaways.
If you appreciate it, like it. To learn more: bencobbold@withinscope.ca