Ticket Sales Tip of the Week #99
(The secondary market is your Season Tickets competitor)
Greg Loewen CEO of Digonex (pricing partner) told me something I’ve never forgotten and it applies to Season Ticket/memberships 100%. “We want our smart prospects to discover we’re the best solution.”
The following Major and Minor League ticket sales teams do just that.
Don Rovak CRO Baltimore Orioles prior SVP Revenue Atlanta Falcons. The Falcons June buy back window for members to sell back at cost any or all games remains the gold standard.
Anthony Blue VP of TO Kansas City Royals- The Royals offer members 20% concession discount, early access on giveaway nights and allow ticket exchange for future and “past” games.
Tom McDonald SVP TS Maple Leaf Sports- The Leaf’s offer to buy back members full season while allowing them to retain their seats for future years highlights the confidence they have in market fairness pricing.
Eric Grundfast Pres of Iowa Bucs. former VP of TS Iowa Wild- The Wild membership includes a member jersey, all giveaways and an offseason Iowa Cubs and Iowa Barnstormers even
David Sobotka Pres of the Binghamton Rumble Ponies- Early entry, ticket exchange and guaranteed giveaways are standard, the unique feature is express concessions lines for members.
If you appreciate it, like it. To learn more: bencobbold@withinscope.ca