Ticket Sales Tip of the Week #102
(Season Ticket holders and Group Leaders are Kings)
If you take them for granted and they depart, in MLB a member represent 162 lost tickets and if a group inspire 50% of the attendees to comeback with a friend, a 30 person group is 60 tickets and potentially 45 new fans.
Ticket exchange (prior and post), early entry for giveaway days, concession value, ticket holder status (lanyards, name on seats, game day recognition) and sharing membership benefits are features your biggest competitor (the secondary market) can’t match.
Major League Star- Matt Dixon VP of TS New Orleans Pelicans
3 Games Buyback from Members, Ticket Exchange, Lower Bowl VIP entrance, Group Leader gift every game and pregame Half price happy hour.
Minor League Star- Samantha Davis VP of TS Chicago Wolves
Member perks- Unique jersey, ticket exchange, name on seats, game notes.
Groups- Discounted concession combo and groups of 30 include 30 hats.
If you like, like it. To learn more: bencobbold@withinscope.ca