Ticket Sales Tip of the Week #103
(Let’s stop the Smoke and Mirrors around selling tickets)
By allowing members to “transfer” tickets, teams gave up control of guaranteeing the best seats at the best price.
Therefore, if a game becomes more meaningful than expected, box offices should raise prices and if the opposite happens, lower the prices. If you’re constantly raising your game day prices, terrific. Retention should be 100% and your waitlist will explode. If you’re always lowering, use the intel to add value and/or create meaningful membership benefits to overcome price.
Major League Stars- @ Charlie Slonaker CRO of the Philadelphia Union -MLS
To overcome potential lower game day prices, member value includes 3 ticket exchanges, 2 buy back games, 3 events and an F&B discount. For game day sales, the box office is run by SeatGeek who merge the primary and secondary inventory to maximize attendance (better atmosphere for everybody).
Minor League Stars- Jim Pfander President/GM of Akron Rubberducks- AA
To overcome potential discounted game day prices, Rubber Duck membership includes a 1st pitch, batting practice on the field, Early entry on Giveaway days, $2 refills mug, Expression concession lines and your name on your seats.
If you like, like it. To learn more: bencobbold@withinscope.ca