Ticket Sales Tip of the Week #108
(Targeting 2 audiences with defined ticket options)
Much like how Las Vegas has transitioned from running at full capacity for gamblers with inexpensive rooms, drinks and buffets, with the emergence of online gambling, they had to adjust. Today, capacity is down yet by targeting convention expense accounts and hosting premium events, the revenue isn’t.
Proactive Sports venues have made a similar transition. The family 27 inch TV growing to 40 and know 75 inches over the last 20 years has made the in home viewing experience better than ever. During this same time, the North American rich have becoming wealthier and are looking for exclusive settings. The solution appears to be buildings that by expanding general admissions amenities to get fans off the couch and building premium clubs to service the wealthy, are growing revenue while maximizing capacity.
Major League Stars- Anuk Karunaratne (now with Cardinals) Marnie Starkman and John Santana Toronto Blue Jays. MLB
With a general admission $20 seat and building the venues 5th new premium club in 3 years for ’26, the Jays reno is a blueprint to follow. Note to Cardinals, let Anuk lose to make these changes @ Busch Stadium, Toronto thanks him.
Minor League Star- Matt Guay GM Indianapolis Indians AAA baseball
The gold standard premium club in minor league sports sold out in 2 and 4 seat half or full seasons commitments, in addition to 1/2 price Wednesday seats and kids eat free on Sundays, also services both audiences.
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