Ticket Sales Tip of the Week #117
(Season Ticket Membership can’t just be tickets)
The verified online secondary market has eliminated FOMA, the best locations and the best price as a reason to buy season tickets.
Unlike a decade ago, meaningful value exclusive to the tickets is the new requirement to retain corporate accounts and protect the family account holder from losing his ticket partners.
Major League Stars- Joshua Nanavaty VP Ticket Sales San Jose Sharks
Buying back and Ticket E keeps discount inventory off the secondary market.
Year around member events allow members to bring guests (prospects)
Early entry, concession $ and surprise/ delight highlights members onsite.
Minor League Stars- Rob Egan GM of Charlotte Knights
Member perks include: discounted parking, transfer spend to any ticket area, Ticket exchange, Early entry, member concession lines and 4 season events.
If you appreciate it, like it. To learn more: bencobbold@withinscope.ca