Ticket Sales Tip of the Week #109
(5 variables that fill venues and the 1 trait that empties it)
Membership pricing below market value, great gameday promotions, concession value , ticket flexibility and winning all have a historic track record of filling up venues. Greed, prevents visits and reminds guests not to return.
Let’s take a look at some stars impacting.
Casey Coffman CCO Augusta National – Masters tournament
The reason the Badge is the highest demand ticket to own in sports is that it embarrasses 3 of the 5. Ticket value is 7-10x plus the members cost, concessions are famously reasonable and every year crowns a winner.
Warren Parr VP of TS Atlanta Falcons and Sarah Kate Chief Business Officer Atlanta United FC.
The Falcons are the reigning best customer experience NFL champions and Atlanta United FC leads MLS attendance by 20%. The buy back program for members tickets (TF) and concession value are big reasons why.
Antonio Morici SVP TS and Premium LA Dodgers, Ryan Niemeyer VP of Ticket sales Pittsburgh Pirates and Sophie Ozier GM of the Arkansas Travelers.
Thanks to great promotions- The Dodgers and Pirates biggest revenue gates were non baseball related bobbleheads vs low demand opponents while on a Tuesday night (lowest demand DOW week in ) the Travelers played as the Barkansas (tribute to the stadium dog) to the years biggest gate.
The Kryptonite for Ticket Sales is Greed-
Fortunately: By offering concession value options, maintaining premium offer levels and pricing your members rate (regular and playoffs) below where you forecast the secondary market, you can avoid this being an issue.
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