Ticket Sales Tip of the Week #112
(Use the playoffs to highlight the value of membership)
Whether it’s allowing members to buy extra playoff tickets at the membership rate, posting membership concession and retail discount signs in your retail locations or letting members in early, by using the playoff crowds to remind day single game buyers what they “don’t get”, you’re inspiring them to join membership while retaining your existing membership base.
Yes, this is a new reality that changed forever when digital ticket and the verified secondary market made exchanging tickets 100x’s easier and eliminated FOMA as a reason to buy in advance.
*Important: Protect your membership perks in the playoffs at whatever cost.
Major League Stars- Will Kay VP TS Hamilton Tiger Cats
The Tiger Cats protect playoff concession and retail membership value for the playoffs and allow existing and new ’26 membership commitments the option to buy ’25 playoff tickets in advance and at the member rate.
Minor League Stars- Marc Lira Sr Director of Tickets Sales Toronto Marlies
Membership entrance, concession vouchers and free tickets for the 1st 2 rounds of playoffs are granted to existing members.
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