Ticket Sales Tip of the Week #122
(Overcoming difficult schedules to grow membership)
On Tuesday I highlighted how the recent schedule “adjustments” (#NBA teams hosting back to back game vs the same opponent, #MLS moving games from summer to cold winter nights, #Milb’s week on, week off schedule against the same team 6x, and the #NHL cramming the schedule to fit in the Olympics) haven’t been memberships friendly. #ticketsalesbestpractices
The All Star front offices below lead by Josh and Greg have overcome the attraction of the verified secondary market and “adjusted” schedule to grow membership by ensuring meaningful value to the Season ticket offering.
Major League Star- Joshua Nanavaty VP of TS San Jose Sharks
Unlimited ticket exchange, 20% F&B discount, buyback unwanted games, meet the players event, summer BBQ, rookie membership special care and the member equipment sale allowed the NHL’s last place team to grow membership revenue this summer.
Minor League Star- Greg Galiette President Louisville Redbirds
65% season ticket holder discount, Ticket exchange, Savanah Bananas priority, personal rep, print ticket (option), players lunch, opening weekend cocktail party, Batting practice on the field, and a member exclusive hat makes the Redbirds season ticket program the gold standard.
If you appreciate it, like it.