Ticket Sales Buyer and Seller Tip- Week #52
(Clarifying: Sports Club memberships and Sports Ticket membership)
Whether you’re a member at your “YMCA” or Augusta National, the membership grants your access to use the facilities in the same manner that being a Season Ticket holder for a sports team (new term is member) grants you access to every game.
Additional perks to the both membership types could include: Exclusive dining, Parking, private lockers (Reading Phillies) and member only events.
Difference:
In the sports club, use is exclusive to members who unlike sports ticket membership can’t transfer daily access. This gives many private clubs exclusive status value and makes it murky for members trying to evaluate their yearly investment which can cause unexpected club resignations.
Ticket Sales memberships being transferrable for every event is less exclusive as non members can act like members for the day. That said, when the full season rates is below the perceived secondary markets per game cost, it’s clear (not murky) and gives teams confidence members will renew.
To learn more, or if you have any questions: Info@withinscope.ca