Ticket Sales Tip- Week #55 and the Stars behind them.
(Make being a Season Ticket holder great again)
In 2024 teams need to overcome are that FOMO no longer exists, the best price is a variable teams don’t control and the secondary market is legit.
Clue the model is broken. The biggest Jays fan I know told me last week “I’ll never buy seasons again” thanks to Game Time.
Solution- Add value the secondary market can’t. If your secondary price is often below the membership rate, early entry on promotional dates, year round activities, flexible fair value ticket exchange, buying back games and discounted concessions should be starting points to help retain members. Remember: People know they can secure great locations “often at a discount” on game day.
Major League Star- Don Rovak SVP AMB Sports Atlanta Falcons
The Falcons buy back games members don’t want and send Falcon members away game tickets to their Falcons away game of choice.
Minor League Star- Randy Wehofer VP/AGM Iowa Cubs
Member get Free parking and belong to a Mug Club that includes a drink deal every game which includes your 1st Beer on Thursdays.
To learn more: info@withinscope.ca