icket Sales Tip of the Week and the Stars behind them- Week #61
(Sell tickets by being unique)
Jesse Cole when he took ownership of Savannah Bananas didn’t sell 100 Tickets to their first game. This summer they’re selling out Major League Parks at a premium.
Major League Stars- A Toronto Argonauts CFL Leadership team member.
The Argos introduced a Friends and Family (F&F) flash day sale “Argos Celebration Day” by featuring a member of their executive team inside a Vintage Ticketing booth featuring the word “Tickets”. Not only did the iconic photo go viral across the 103 Networks who liked it, the F&F offer attached to the photo could be redeemed by anyone who saw the photo. The executive couldn’t share #’s accept to say the impact was significant.
Minor League Star- Tyler Parson GM of the Durham Bulls
Most sports team have membership ticket “no shows” to every game. At the minor league level it can be as high as 40% and whether it’s the atmosphere, F&B stadium spend or the following years renewal, it’s negative.
Tyler Parsons is considering rewarding high membership ticket use with a earned credit towards the following seasons renewals. Zee French of the Houston Rockets “Rocket rewards” program remains the gold standard.
To learn more: chriskelly@withinscope.ca