Ticket Sales Tip of the Week #67
(Help members justify the full commitment )
People love being members. At private sports club, the
value isn’t price but rather what’s exclusive to being a member.
Access to the facility, being a part of a community, member only
leagues, ability to bring guests and private lockers are exclusive features.
What they can’t do (unlike Sports Members who can share/sell tickets )is transfer those privileges.
Recognizing that membership no longer can boast about the best seats @ the best price ( due to the verified secondary market) teams are building membership value by adding variables they can control. Player access, ticket exchange, member only events, discounted concessions/retail and VIP venue access (entrance, concession lines, other events) are the new qualifiers required to retain members.
Major League Stars- Lisa Feigenbaum SVP Philadelphia Flyers
In addition to a members training camp party, 20% concession discount and a Member/Players mixer, Flyers members have dedicated concession lines.
Minor League Star- Joe Bialek EVP of BD Reading Fightins Phillies
VIP Members in addition to having names printed on their tickets, a meal attached to each ticket, Early Entry for Giveaway days and 2 VIP Cocktail Happy hour events, have a personalize locker in the venue.
To Learn more: info@withinscope.ca or 416-770-0917
As a fan or venue if you have similar favorite feature, please share.