Ticket Sales Tip of the Week- #70
(Use promotion not price to offset less desired games)
The verified secondary market based on scarcity or abundance, often depicts inflated and deflated values which aren’t true reflections of the ticket value.
Ex: If 2 seats remain in a 100 seat premium section for the lone Laker weekend visit, the scarce pair might exchange at 4x face value.
On the other end, if a less desired team is visiting on a midweek fall night, the 60 seats for sale from the same 100 seat premium area, due to limited buyers will reflect an exaggerated deflated value.
The stars below thru meaningful promotion have turned less desired games into features.
Major League Star- John Beaven CRO at the Golden State Warriors
By attaching a Steph Curry Bobble Head doll to the Warriors 1st pre-season game, the game not only sold out, the cheapest ticket to enter was $68.00 on the secondary. Comparison, many pre-season venues are half full with secondary rate as low as $2.00
Minor League Star- Derek Sharrer GM of the St Paul Saints AAA Baseball
By creating a meet and greet with “Bluey”, the Saints 4th biggest gate of the season was in 49 Degree weather on Sunday April 21st. To put in context, it more than doubled the Saturday gate that same weekend.
To learn more: info@withinscope.ca or 416-770-0917
Footnote for hockey fans: 16 NHL games last night was the most ever on one date.