Ticket Sales Tip of the Week #8
(Increasing Attendance for Low Demand dates w/o discounting)
Star: PJ Keene, VP of Tickets Sales Houston Astros
Action: By issuing replica WS rings not on Opening Night but rather on a Wednesday matinee (game 7 of the season), the April midday attendance exceeded the Opening Weekend Saturday gate which was also strong.
Stars: John Santana & Matt O’Brien- Sr Directors of Ticketing and Premium Sales for the Toronto Blue Jays
Action: By featuring a premium Bobblehead, the Blue Jays avoided a Wednesday Game 2 letdown (plus 35k) which carried over to help produce the best opening week attendance they’ve had since the year following the ’93 World Series title.
Stars: Dan Mason and Eric Friedman- General Manager and Sr Director of Ticketing for the Rochester Red Wings.
Action: By incenting members unused tickets to be applied to Wednesday’s, it’s become the 2nd best day of the week for the Red Wings and is attracting new box office sales wanting to join the bigger crowds