Ticket Sales Tip of the Week #81
(Use concession pricing to sell not hinder ticket sales)
First things first. It’s underrated how expensive it is to serve food in a sports venue when you factor in the numerous full kitchens, staff requirements, and the limited open hours for business. Comparison: If your local McDonald’s was only open 4.5 hours for 80 days, as oppose to 24/7, the menu would also be considerably more expensive.
That said, it doesn’t mean inflated pricing isn’t a problem and the #1 customer experience complaint. In my prior life @ the Medcan Clinic, when staff refused our company tickets due to the concession $’s we didn’t renew.
Major League Stars- Arthur M. Blank and Don Rovak Atlanta Falcons
Upon completion of building the most expensive venue at the time, based on value based concession (ex: hot dog dropped from $8 to $2) the Falcons game day customer experience is a leader in the NFL.
Major League Stars- Mat Ishbia and Dean Stoyer Phoenix Suns
Regardless of selling out every date since we started tracking games 3 years ago, the Suns moved 5 menu items to $2 to enhance the fan experience.
Special status: The Masters tournament (recognized by many as the greatest sporting fan experience) is infamous for reasonable concessions.
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