Ticket Sales Tip the Week #93
(NHL: Release the f*cking playoff schedule)
The NBA unlike the NHL released the game 1 playoff schedule Sunday night before the 1st play-in game had started. This gives home teams an entire business week to fill up their buildings and line up staff to service them. The NHL who have confirmed 15 of the 16 teams as of April 15th (every host is confirmed) have yet to tell us when the home team play.
What does this mean? It means that your corporate suite holders and season ticket holders (your lifeblood) are going to wake up “hopefully” by Thursday with 2 business days to utilize the most expensive tickets they’ve paid for all year with a 50% chance that game 1 overlaps with Easter Sunday.
Leagues by making it a priority to release tentative dates and times, would allow their best customers to better utilize the ticket commitment they’ve made. By delaying, the secondary market crushes the tickets value and rewards the uncommitted last minute buyer at the members expense.
For next falls Wildcard games, MLB could also learn from the NBA.
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